Effective Agency/Company Partnerships
What do companies look for in an advertising agency? Surprisingly, the same things that agencies look for in companies. They both want a strong partner that they can relate to[…]
Category: Marketing
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Business Titles Don’t Always Equal Knowledge
I’m often in meetings or on calls with people in all sorts of business positions. What surprises me to see, is how people can get nervous or even defensive with[…]
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Eternal Beta Episode 11
With all the discussion about mobile web, how do you know what you should generate for your customers? In this episode, Nathan and I discuss mobile optimization vs. responsive design,[…]
Just Relax and Breathe
I recently went through the process of becoming a certified PADI open water diver. It is something I have wanted to do for a long time and finally decided to[…]
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Tips for setting client expectations
One of the toughest lessons to learn as an agency professional is setting appropriate expectations. This is especially true when working with a client on projects. We are an industry[…]
5 Rules for Creating Display Advertising
I find that people are often confused about display advertising. Some feel it isn’t effective since they don’t like the medium, while others have pre-concieved notions about what is effective.[…]
